During the last two weeks, I was thrilled to find several of our items hitting Etsy’s front page for a total of 5 times and Etsy blog Storque for 2 times. We’ve hit both the front page and Storque for several times but was never so many within such a short period of time. Several members asked what have we done to get this, so I thought I’ll share what I have in mind.
The truth is, I’ve done nothing special, except for the basics – creating your appearance online, and in this case, on Etsy.
Etsy is a huge website, and there are many spaces in it to gain ourselves exposure and creating your appearance on it, for instance, Etsy forum, Chat Room, Storque blog, and Treasury, just to name a few. Actively participating at these venues and get to know other artists behind are good ways to promote yourself and creating your appearance. But do keep in mind that ‘actively participating’ doesn’t mean ‘spamming’. If you don’t have something nice to contribute or say, the best is DON’T SAY IT. It’s up to you on how much time you have to spend at these spaces. I normally limit myself to one hour per day or so, and only check on valuable information and avoid threads and info that I don’t like.
Creating Treasury is also a good way to promote others and yourself. When you create a Treasury, it always helps if you could inform those that you’ve included in the Treasury – I know this is a lot of work and I sometimes skip this too. But hey, business doesn’t come naturally, whether you own a brick-and-mortar store or an online store. It’s all hard work. The advantage of informing other artists is that you’ll leave a good impression and chances are, they might like your work and the next time they create a Treasury, they might include you too. It’s all good karma. And who knows, WHAT IF that Treasury hit the Front Page? *wink wink*
If you have been having a hard time catching a Treasury, try this website. Check the Treasury Clock. It will show you when the Treasury will open up.
Listing new items will always have your items visible in the first few search pages, and it gives people something fresh to see from your shop. If you frequent the forum often, you’ll find that some sellers recommend renewing too. I think it’s up to you and your own budget. Kelly has put up a good resource for beginners on having good shop policy, title, descriptions, tag, photo, etc here. One thing that I’d like to share is that, I spent a really HUGE amount of time checking our shop and item title, as well as descriptions, and tags. If you have an item in a specific hue of blue, instead of only tagging in blue, it helps to be a little more specific and tell if it’s ultramarine or cobalt blue (if you are not sure, try Wikipedia, it’s a very good source for you to identify your hue of colour).
Ultimately, always ask yourself if you are a buyer, what will you key in to the Search bar to find your item.
And for the side note, for traffic from outside of Etsy, if you haven’t yet, I recommend that you study SEO for your shop. There are several articles in Etsy blog Storque on this topic. Do take note that SEO is an ongoing process and you will have to revisit your shop to optimise certain areas from time to time.
Hope this will help everyone in a way or another.
P/S: Phew! I can’t believe I could actually write these down! :)